SBAAA Dealer Program

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Reach 3.5 Million Small Businesses Every Month

The SBAAA is the #1 provider of automobile related information and services in the small business market.  We contact over 3.5 million small businesses in 364 metro markets each month throughout America.  Every month, our targeted direct marketing programs and outbound call centers reach over 10,000 established small businesses and their employees within each metro market area. 

Our aggressive marketing program keeps the SBAAA member benefit message in front of business owners and their employees.  Our members know we deliver time and money saving products and services for their exclusive benefit.  Our auto dealer members know when a SBAAA member contacts them about a new or used vehicle, they are ready to buy.  The SBAAA is firmly established as the nation's leading automobile association exclusively serving the needs of America's 26 million small businesses. 

How big is a small business?

The Small Business Administration (SBA) defines a "small business" to have 1500 or fewer employees and less than $32 million in sales. SBAAA member businesses extend from the single person home office to large medical practices, to construction companies, to law firms, and even to other national associations.

A Growing Market.  Increased Profit Potential. 

The number of new businesses created every day is staggering.  There are currently over 26 million small businesses in America and that number is growing every day.  Small businesses account for more new jobs than any other sector of the American economy.  Small businesses and their employees purchase more cars, vans, trucks, and SUVs than any other business segment in America.

Traditional advertising’s role in automotive marketing continues to shrink. At most, only 12% of new car buyers say traditional media played a role in their final decision - compare that to 27% who say third party websites played a role:

Media Importance in Final Vehicle Selection*

Newspaper

12%

Television

10%

Magazine

5%

Radio

1%

Third Party Websites

27%

 

*Source: J.D. Power & Associates, September 2005 New Autoshopper.com StudySM.

 

Where the Top 100 e-Dealers

Get Their Leads

Third Party Sites

53%

OEM Sites

32%

Dealership Sites

15%

 

Source: Ward's Dealers Business, April 2005.

Become a SBAAA Dealer Member!

As a franchised dealer you already understand the potential.  Automobile manufacturers and their franchised dealer networks nationwide understand the value of selling to this profitable business market sector.  The SBAAA can help you to inexpensively reach this profitable market.  Small business owners and their employees represent one of the most profitable and underserved automotive market sectors in the American economy.

How do You sell vehicles & make money in the small business market?

Selling to the small business market can be time consuming, expensive, frustrating, and very difficult.  The simple goal is to get in front of a small business owner or one of their employees when they are actually ready to buy a vehicle.  Seems simple, but is it?

Traditional dealership methods include having a salaried or commissioned employee contact area businesses in person, by phone, by direct mail, and (when legal) by email.  Add the additional costs of:

  • Yellow page advertising (assuming you can predict which "yellow page book" is actually being used),
  • Chamber of Commerce dues and advertising,
  • Manufacturer direct mail lead programs you may currently be using,
  • A specialized website or two,

and all of the above doesn't include the fixed expenses you already have.  You're spending a lot of money, but what about results?

All of the above prospecting/sales methods have a marginal success ratio.  Why? 

It's virtually impossible for any dealership salesperson to
be in the right place at exactly the right time.

To make money in the small business market you must be available and ready exactly when a purchase is being considered.  That means continuous, effective contact with every small business in your market area.

The very best salespeople have a hard time staying in personal contact with 300 or more active customers and future prospects.  The fact is

NO ONE LIKES MAKING COLD CALLS!

If sales do pick up because of their personal prospecting and your current advertising, all outbound prospecting stops as the salesperson's time is now used to close each sale.  Worst of all, if sales aren't made after all of the above time and expense, the salesperson quits or is fired and the process starts all over again.  Does this sound familiar to you?

The SBAAA dealer program offers you a more effective solution.  Click here to learn more....